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Fashion Capital Berlin

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Page 24 Page 25 Networks and collectives Strength in numbers Countless networks and platforms offer designers the opportunity to profit from shared trade show displays, professional training events, sales portals as well as from informal support and inspiration. The Berlin state government has been actively promoting creative industries, including fashion, since 1997. The state initiative Project Future (Landesinitiative Projekt Zukunft) is strengthening the network between the creative industries and science, politics and administration through infrastructure projects, publicprivate partnerships, events, campaigns and publications. A venture of the Berlin Senate Department for Economics, Technology and Research, Project Future is the capital’s largest network for communications and support. Berlin Partner assists investors who wish to start businesses in the city while supporting Berlin-based companies in their efforts to expand, internationalize and secure their economic futures in Berlin. Services range from consultations about funding and financing to support for recruitment and business locations. The Business Location Center is your first stop. The oldest design-based network in Berlin is the International Design Center Berlin (IDZ), based inside the former Tempelhof airport. The network promotes design, as well as the exchange of ideas among science, business and consumers, and also fosters networking and training for its members. Lecture - International Design Center Berlin The online platform Creative City Berlin provides information about the city as a home for creative business, with relevant sources of information for the various creative industries as well as listings of funding programs, studios, scholarships and start-up support. The project is funded by Berlin’s Cultural Affairs Department and the Senate Department for Economics, Technology and Research (in the form of Project Future). The editors are available to answer questions and refer to other organizations – a helpful service for people and businesses planning to relocate to Berlin. More than 300 designers from different areas of design, including fashion and textiles (such as bags), are represented on Events such as open showrooms and design tours are kept up-to-date, offering an overview of creative activities in the city and reaching a broad range of people. An online shop rounds out the site's concept. Create Berlin perceives itself as an open network for Berlin designers, creators and design-related institutions in all areas of design. The organization’s declared goal is the preservation and promotion of Berlin’s design industry and its international reputation. The platform also provides information about events relevant to design. Designers are not the only people drawn to Berlin – their lobbyists are here, too. The Confederation of the German Textile and Fashion Industry opened its head office in the city in 2009. A liaison between politics and culture, the group aims to further the potential for innovation within Germany's fashion enterprises – and to cement their leading position internationally. The confederation also dedicates itself to textile research and the support of upand-coming talent. The Association of German Fashion and Textile Designers has a branch in Berlin to promote designers and their work and raise awareness in industry, trade, media, politics and the public. The association offers its members, whether employed or self-employed (including up-and-coming designers), support when it comes to sector specific problems, including legal matters, taxes, fees and contracts. The Neukölln district is home to growing creative expertise which includes fashion. The EU-subsidized pilot project for fashion Nemona (Netzwerk Mode Neukölln) has economic and ecological objectives - it aims to create a stronger network between young fashion designers, seamstresses and production while fostering long-term partnerships between all stakeholders. Their activities for promoting growth and publicity include the formation of cooperatives to purchase fabrics, creating shared showrooms and joint MarinaRosso atelier Links LOCATIONS First Nemona fashion weekend participation in Mercedes-Benz Fashion Week Berlin. Fashion Patrons is an agency dedicated to coaching young designers and assisting in the process of starting businesses. The emphasis is on the leap from the creative idea to the career as a professional designer. Formed in 2006, Fashion Patrons uses its connections with partners like the Goethe Institut, the ESMOD fashion school or the Haus der Kulturen der Welt to offer a platform for presentation and marketing. So-called co-sewing studios are a relatively new service. One of them is the Nähinstitut at Moritzplatz, offering courses and workspaces inclusive of sewing machines. Nadelwald, too, is an address for like-minded fashion aficionados, from newcomers to the craft of sewing to the international pro, who does not (yet) have any equipment in Berlin. Daily and monthly tickets offer flexibility; courses and workshops provide inspiration and know-how. Located on the banks of the Spree, not far from Alexanderplatz, the former cigarette factory Josetti-Höfe offers studio space to about 200 tenants from the areas of media, design, IT, culture and communications. Kreuzberg’s Aquacaree, located in a former industrial compound that comprises a number of buildings, is a bustling center for creatives who rent studios of varying sizes. By Designers – for Designers The interdisciplinary collective called Staub is a project by graduates from the University of the Arts. The space is used both as a studio – to develop and present projects – as well as for collaborative events. The Offer is a platform for Berlin-based fashion designers and also presents like-minded designers from neighboring European countries. Activities include collaborative showrooms during Mercedes- Benz Fashion Week Berlin, as well as joint presentations in other countries, for instance during Istanbul Fashion Week. Starting a store together and directly profiting from sales is the underlying idea behind the A7 collective’s concept. The retail space at Almstadtstrasse 7 opened in 2006. The opening of Betahaus in 2008 heralded a new era of the co-working movement. Creatives can rent workspace for periods as short as a few hours and can combine the advantages of an office space with access to a colorful creative network. Links Bikini Berlin Happy Shop Not only when it comes to studios and offices, but also when it comes to retail space, Berlin has a tendency to support creative networking. Bikinihaus Berlin, a heritage-listed former office complex close to Bahnhof Zoo, is due to open in the second half of 2013 as a model project for innovative design and retail concepts, including some examples from the area of fashion.

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