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Page 22 Page 23 Fashion schools Competitions Careers, tailor-made And the winner is ... In Berlin, many paths lead to a successful career in the fashion world. Numerous study options produce more than just designers; seamstresses, clothing technicians, fashion and design assistants, fashion journalists and marketing experts are trained at Berlin’s fashion schools. While the history of some of these academies reaches back more than a century, the many schools founded over the past few decades are evidence of Berlin’s growing popularity with German and international students. The two campuses of the Oberstufenzentrum Bekleidung und Mode (OSZ) offer diverse possibilities for training in fashion. The emphasis is on industrial garment production, ranging from design to technical realization, production and sales. Founded in 1997, the BEST-Sabel- Berufsfachschule für Design offers, among other courses, a three-year opportunity to learn fashion design. The school enrolls about 20 students per year, with many coming from abroad. Having been founded in 1866, the Lette- Verein is steeped in tradition. The school offers specializations in photography and graphics, but is especially renowned for its three-year fashion degree. The lesson plan includes design, pattern construction, production techniques and textile studies. Esmod is an international network of 21 schools in 14 countries. The Berlin campus offers a three-year Bachelor of Arts degree specializing in fashion design and pattern making/draping. Starting in 2011, courses have also been offered in English, with half the students stemming from abroad. Esmod has been among the first to react to a growing trend; the school now offers an international masters titled “Sustainability in Fashion.” The privately run, officially recognized Akademie Mode und Design (AMD) founded two decades ago in Hamburg, has four branches in Germany. Apart from engaging with the creative side of fashion design, students at Berlin’s AMD campus also have the opportunity to focus on fashion journalism and media communication. The beginnings of fashion education at the HTW Berlin University of Applied Sciences date back to the 19th century. Today, the school enrolls about 40 new students per course who specialize in fashion design and clothing technology. HTW show EBC Hochschule has been located at Alexanderplatz since 2007. The school added a course in fashion, luxury and retail management to its offerings in 2012. The Mediadesign Hochschule für Design (MD.H), which has branches in Munich and Düsseldorf but is headquartered in Berlin-Kreuzberg, trains fashion designers and also offers a program for those interested in fashion management. Founded in 1946, the Weißensee Academy of Art Berlin is located in what was East Berlin. Aside from its prestigious fashion degree, the academy also offers a program in textile and surface design; fashion duo Bless currently hold a guest professorship. A third of the approximately 780 students hail from abroad. Guest professors like Vivienne Westwood, Stephan Schneider or – currently – Danish fashion designer Peter Jensen have played a part in maintaining the reputation of the University of the Arts (UdK) as one of the most prestigious art academies in the country. Sissi Goetze collection The winners – Blaenk Ever since 2008, the Berlin-based Confederation of the German Textile and Fashion Industry has been awarding the textil+mode Innovation Award in three categories. The award recognizes developments in fashion, textile and innovative surface design, and also includes a special category for sustainable design. The 2012 first place award of 10,000 euros, along with promotional and other benefits, was awarded to Berlin designer Hoai Huong Vo Ngoc and her label Concis. Fall/winter winners 2013/14 At the beginning of each Berlin Fashion Week the Premium trade show recognizes outstanding fashion and accessories designers with two prizes. The winners of the Premium Young Designers Award receive the opportunity to present at the Premium fashion show and have their work stocked at F95, the show’s concept store. The 2012 Premium Window Dressers Award winners decorated the windows of Berlin's Galeries Lafayette with their collections. With numerous publicly funded and private competitions, Berlin is Germany’s center for the promotion of new fashion talent. Each year, three fashion labels are awarded the Start your Fashion Business prize. As part of the state initiative called Project Future (Landesinitiative Projekt Zukunft), this competition offers its finalists the opportunity to show their collections at Mercedes- Benz Fashion Week Berlin. After the show, the winners are selected by a jury of media and fashion professionals. In 2012 the duo behind up-and-coming label Blaenk secured first place and was awarded 25,000 euros. Total funding surpasses 100,000 euros; this includes prize money and complementary features such as press services and trade show presentations. DfT show July 2012 Hoai Huong Vo Ngoc The Designer for Tomorrow by Peek & Cloppenburg Düsseldorf has been providing a platform for new talented designers since 2009. Thanks to the patronage of American fashion designer Marc Jacobs in 2011 and 2012, a highcaliber jury, and the opportunity for finalists to present their work during Mercedes-Benz Fashion Week Berlin, the competition is a high-profile fashion event in Germany. Silke Geib AND Nadine Möllenkamp Winners, “Start your Fashion Business” 2012, Blaenk “Along with the prize money, designers receive a comprehensive package of benefits over a period of time. The award increased public awareness of our brand and amplified the interest in our label enormously. This allowed us to gain new contacts in the field, which will be very useful in the future.” MD.H final collection Ha Phan Bich

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