vor 6 Jahren

Fashion Capital Berlin

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Page 14 Page 15 Eyewear

Page 14 Page 15 Eyewear design In focus Fans of good design will not need to search long for unique – in most cases even handmade – frames “Made in Berlin.” A closer study of Berlin’s many prolific eyewear labels puts these unusual success stories into focus. ic! berlin is essentially the pioneer of modern eyewear design in Berlin. Founded in 1999 by four product designers, the ic! berlin idea was based on an aluminum frame, a now-patented hinge system and a good dose of humor. Today, the business produces over 200,000 sets of frames each year and sells them to an international fan base. Internationally renowned eyewear brand Mykita combines each step of its production process under one roof in Berlin. The label, founded in 2003, is a global company through and through, with its frames available in over 60 countries. Collaborations with avant-garde designers Berlin milliners international Hats off! Links BAGS, accessories AND SHOES Anke Runge / Penthesileia Adrian Bleschke Bagjack Celia Czerlinski Gretchen like Bernhard Willhelm have firmly established Mykita in the fashion world, and the company has a distinct focus on innovation and unusual materials. The acetate frames by Whiteout & Glare, set up in 2005, are always created around a particular theme. For example, the frames from the “Hamptons” collection all carry the names of former native American villages within the vacation area popular with New York's jet set. Kreuzberg-based label Framers has been focusing on traditional acetate – and, lately, titanium - frames built FIONA BENNETT Germany’s most renowned milliner enjoys an international reputation thanks to her elegant, eccentric and always unique hat and headdress designs. She opened her new salon on Potsdamer Straße in 2012. Hecking Handermann Lapaporter Liebeskind Berlin Milk Berlin Michael Sans by small manufacturers since 2006. Like many other labels, Framers has a connection to the big players on the Berlin eyewear market: Framers’ founder Matthias Busche previously worked with ic! berlin. An architect and a strategist are two of the three founders of Berlin's youngest eyewear label Owl Optics. The trio set out to produce elegant, high-quality models at a reasonable price. When Uta Geyer opened her first retail store selling vintage frames, she had no plans to produce eyewear of her own. However, when the demand for the high-quality eyewear of decades past started to exceed her supply in 2010, she created a small, hand-made collection, Lunettes, which has been steadily growing and gaining international popularity. RIKE FEURSTEIN Rike Feurstein’s modern creations are elaborately hand-crafted in her Berlin studio and sell at luxury havens such as Barney’s in New York, as well as at her salon in Mitte. Rummelsburg Tausche Lunge Berlin Snique Shoepassion Sydney Brown Trippen Zeha Berlin The capital of sustainability Berlin's green future Driven by their eagerness to experiment and innovate, many Berlin fashion designers have become pioneers in embracing the concept of sustainable fashion. The breadth of Berlin’s Eco Fashion is enormous; some designers are particularly focused on sustainable resources, while others are dedicated to upcycling used materials. A short overview illustrates the many facets of this growing and passionate fashion scene. With her label ICA Watermelon, fashion designer Julia Knüpfer has been following sustainable principles since 2009. She exclusively uses materials from sustainably motivated suppliers, mainly from Germany and Switzerland. The collection is manufactured in Berlin and is now also on sale at the label’s flagship store in Mitte. ReClothings is Daniel Kroh’s approach to create new fashionable garments by reusing work uniforms – for instance, a schmidttakahashi plumber's overall can become a blazer. His mantra: “We love to design. We love to work.” Carolin Ermer-Graening has been creating clothing from alpaca, mohair, wool or cashmere under the name Caro e. since 2006, applying various hand-knitting techniques. Around 80 % of the raw materials used are ecologically certified. They are supplemented with natural, plant-dyed, recycled materials produced in Germany. Sustainability meets innovation. The fashion duo schmidttakahashi creates unique pieces of clothing from used garments, a concept the designers refer to as "reanimation." Some of the oneof-a-kind items are later duplicated to manufacture a commercial series. The designers have received the Special Prize for Sustainability as part of the “Start your Fashion Business” award and have presented their work in Germany and internationally at exhibitions and workshops. Eugenie Schmidt Designer – schmidttakahashi “While studying at the Weißensee Academy of Art Berlin, I mostly observed fashion abroad – Paris, London, Antwerp. Today, three years later, I consider the Berlin fashion scene to be ambitious as well as inspiring. With every season, the scene continues to grow and become more self-sufficient.”

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