vor 2 Jahren

Berlin to go, english edition, 03/2019

  • Text
  • Loadster
  • Citkar
  • Startup
  • Hoppegarten
  • Marketing
  • Berlin


COVER ONE OF THE FIRST STARTUP PARTNERS I LIKE VISUALS // Appreciation // Communication // Creativity The future never stops changing! Given that over 20 million videos are posted on Facebook alone each month, the medium of video has become essential to everyday communications on our planet. Companies or brands looking to reach specific target groups can no longer rely simply on producing a video and posting it on their website. As a creative agency focused on the moving image, we cover the entire visual process from your initial idea to production and the final marketing on all relevant channels. Along the way, we help our clients navigate the increasingly fragmented audiences in the diversified marketplace and bring their own message to those areas where it will be most effectively seen and understood. ONE OF OUR SPORTIEST PARTNERS HERTHA // Berlin // Diversity // Digitalization Professional soccer clubs have become modern enterprises measured indeed by sporting achievements, but increasingly also in terms of financial figures. At Hertha BSC, a process of rapid change is in full swing, which is why it’s important for management to be creative and innovative, but at the same time to remain authentic and approachable to fans. This balancing act between tradition and modernity was reflected in a special campaign for the 2018/19 season organized by the „Alte Dame,“ the nickname for Berlin’s Hertha soccer club: the slogan was „In Berlin you can be everything. Herthaner, too!” The Hertha team actively involved their fans by featuring them on eye-catching posters plastered throughout Berlin during the season. This and many more puzzle pieces made up the overall picture of the campaign, which was nothing less than a declaration of love to Berlin. ONE OF OUR SWEETEST PARTNERS FLORIDA EIS MANUFAKTUR // Electromobility // Stop climate change // Animal welfare When a small ice cream parlor opened on Klosterstraße in the Berlin district of Spandau in 1927, no one could have guessed that it would one day become Germany‘s most eco-friendly ice cream producer. Not only did we come up with CO2-neutral production, we also maintained the tradition of making 100% artisanal ice cream. It wasn’t always easy to stick to these traditions and produce an “honest,” air-free ice cream. Nor was it easy to focus on ecology as a flagship for ice cream making. Today, we know that quality and ecology are closely connected to one another and that this is the most honest way to contribute to making a change, which is of great importance to a medium-sized company. Consumers have realized that it’s more important than ever to consider one’s environmental impact while also emphasizing quality. Enjoy our hand-made Florida Eis ice cream and help protect the environment. 20

SERVICES KEY GROWTH IMPULSES FOR THE BERLIN ECONOMY Business figures for Berlin Partner for Business and Technology GmbH in the first half of 2019 are also positive The capital city economy continues to perform well, and this growth is also reflected in the recent figures posted by Berlin Partner for Business and Technology GmbH. In the first half of 2019 alone, 6,060 new jobs were generated as part of the 126 projects organized and carried out by Berlin Partner for Business and Technology. Roughly 3,234 jobs are set to be created in associated expansion projects. The investment volume of Berlin Partner projects in the first half of 2019 amounted to around €545 million. The amount Neu of geschaffene third-party Arbeitsplätze funds raised for innovation is around €38.6 million. At well above the national average of two percent, Berlin also continues to lead the nation in terms of economic growth. The number of persons employed increased by 3.4 percent. In the last three years, the number of employed persons 3000 subject to social insurance in Berlin rose by more than 162,000. This positive development is also 2016 reflected 2017 2018 in the 2019results generated by Berlin Partner. Investitionsvolumen 6060 €545 million Mio. 6000 0 Ansiedlung Neu geschaffene Arbeitsplätze 600 300 0 investment volume 2016 2017 2018 2019 Bestandsbetreuung 0 Erfolgreiche Projekte 126 successfully completed projects 2016 2017 2018 2019 Inve 6060 6,060 545 6000 3000 0 new jobs created 2016 2017 2018 2019 600 300 2016 Ansiedlung 2826 2826 Arbeitsplätze Arbeitsplätze €171 Mio. Investitionen million € 171 Mio. Investitionen € Relocations 2,826 jobs investment Bestandsbetreuung 3234 3234 Arbeitsplätze Arbeitsplätze 374 Mio. Portfolio management 3,234 jobs Investitionen €374 € million 374 Mio. investment Investitionen € 21

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