vor 4 Jahren

Berlin to go, english edition, 02/2017

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  • Innovative


NETWORK IDEAS NEED PATIENCE AND PERSEVERANCE Dagmar Nedbal, Mastercard’s Vice President Marketing Central Europe, on her company’s innovation strategy IN WHAT WAY? DN: Berlin is open, creative and eager to experiment. The fintech industry and other innovative sectors are at home in Berlin because people here are always willing to try new things. While the capital’s DNA is indeed inspired by creativity, a high level of diversity and tolerance, sometimes Berlin’s contradictory nature is exactly what constitutes its undeniable attraction. I feel it every time I’m here on a visit. MS. NEDBAL, MASTERCARD HAS TWO MAIN OFFICES IN GERMANY, IN FRANKFURT/MAIN AND MUNICH. YOU’RE ALSO ACTIVE IN THE CAPITAL AS A BERLIN PARTNER. HOW IM- PORTANT IS BERLIN TO YOUR COMPANY? DAGMAR NEDBAL (DN): Berlin is important to us for a variety of reasons. It’s a hotspot for the fintech industry, which means that key startups such as N26 and solarisBank are active here. Another thing that’s attractive to us is our physical proximity and close networking with innovators in the industry. We consider ourselves to be drivers of innovation. Mastercard recently placed seventh on Fortune’s 2016 “Change the World” list, which is a ranking of companies committed to finding positive solutions to social issues. We want to foster change, design innovation and give our customers services that simplify their lives. And, naturally, Berlin plays a key role in this process. BERLIN IS ONE OF THE CITIES IN YOUR PRICELESS CITIES PROGRAM. WHAT DOES THAT INVOLVE? DN: The Priceless Cities program offers Mastercard customers a special added value, no matter whether they’re at home in a city or just visiting. We show them the most beautiful metropolises in the world from a fresh perspective. We open doors that would otherwise be shut and convey the city in such a way that even longstanding residents are surprised. We offer extraordinary discoveries together with select partners. In Berlin, the spectrum ranges from private BBQ dinners on penthouse terraces to nighttime museum tours and exclusive workshops in guitar design. HOW DO YOU FIND THESE INSIDER TIPS? DN: We cooperate with networks such as Berlin Partner and local agencies that know exactly how their city lives and breathes. Together with them, we select on-site partner companies who then bring in their own ideas and contribute in a way that goes beyond any ordinary standard. We always keep our network philosophy in mind: good partners generating innovative offers that give our customers extraordinary experiences. Foto:Mastercard 24

KEYWORD INNOVATION. HOW DO YOU ENSURE THE CONTINUOUS DEVELOPMENT OF YOUR PRODUCTS AND SERVICES? DN: We founded our Mastercard Labs think tank years ago so that we could work with tech experts, especially with individuals who think entirely “out of the box” and work to develop highly unconventional ideas. We make sure they have a high degree of freedom and support them in moving in all different directions. This is exactly what innovation is: a non-linear process. WHAT EMERGES FROM THIS COOPERATION? DN: Much of what you see on the market today is the result of collaboration and innovation: for example, biometric processes, AI and one of our milestones, contactless payment. Last year, we worked together with Decision Intelligence to introduce an authorization service that uses AI to enable secure shopping – just one of many things generated by the Mastercard Lab. Our innovation strategy focuses on providing the most comfortable solutions possible for consumers; ones that combine the largest possible decision-making freedom with the greatest level of security. Sometimes it takes a while before developments like these are truly accepted on the market. Transformation takes time, and good ideas need confidence, patience and perseverance. This is the currency of our success. THANK YOU VERY MUCH! Interview: Ines Hein According to the World Health Organization (WHO), cardiovascular diseases are the number one cause of death throughout the world. That’s why we’re investigating treatments to manage heart failure, as well as prevent myocardial infarctions and strokes. Which heart patient wouldn’t love to benefit from that? To find out how our innovations are helping to change lives for the better, visit 25

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