vor 5 Jahren

Berlin to go, english edition, 02/2016

  • Text
  • Business
  • Berlin
  • Startup
  • Innovation
  • Industrial
  • Innovative
  • Cooperation


BERLIN GOES STARTUP MEETS GROWNUP After drawing visitors to this year‘s Hannover Messe, be Berlin’s exhibition and pop-up lab “Startup Meets Grownup” is setting out on a five-city international tour What is the secret behind the success of the Berlin economy? The initiators of the “Startup Meets Grownup” pop-up lab have an answer to that question: “Digital startup spirit x established industry + high quality of life = innovation.” To demonstrate this winning formula, the be Berlin team invited guests to visit their creative lab at the 2016 Hannover Messe, where they showcased a number of successful collaborations among innovative startups and established industrial companies. The popularity of the exhibition illustrated once again that Berlin is a one-of-a-kind creative metropolis in Europe. As Andrea Joras, Managing Director of Berlin Holding Gesellschaft für Hauptstadt-Marketing, explained: “Together with 25 partners drawn from the startup scene and the established industrial sector, we were able to prove that Berlin is Europe’s number-one creative metropolis. Indeed, the campaign and each of the individual cooperative activities show that creativity in the German capital has become a major source of economic growth.” In 2014, Berlin took Europe’s pole position in terms of startup investment as entrepreneurs invested €2.1 billion in Berlin startups. Consequently, in the past several years, a number of large industrial players have opened Berlin-based incubators or accelerators designed to lead their companies into the digital era. Today, roughly 60,000 people are employed in Berlin’s digital sector. And, according to experts at the Investitionsbank Berlin, the city could see roughly 270,000 jobs created in the Berlin digital economy by 2030. The digital industry is complemented by more than 7,000 established companies working in Berlin’s industrial sector, which employs over 100,000 people and comprises the likes of Siemens, Daimler and BMW Motorcycles. After inspiring many industry professionals at the Hannover Messe, the “Startup Meets Grownup” exhibition is now getting ready to introduce further audiences to the infectious spirit of the capital city. The “Pop-up-Lab” made its first stop in Berlin, where it went on display at Bikini Berlin and captivated many visitors, among them Berlin’s Governing Mayor Michael Müller. The lab will also make stops in Munich (June 13-18), Stuttgart (September 5-10), Tel Aviv and New York. In addition to the matching business partners, the lab will showcase creative products and culture at the accompanying “Pop-up-Store,” which also toured several European cities last year. gsk Photo: Deichblick / Björn Upadek 28 BERLIN TO GO

BERLIN GOES Pop-up-Lab “Startup Meets Grownup” The Pop-up-Lab Berlin is an experiment launched by the be Berlin capital city campaign that explores what happens when established, innovation-driven industry is combined with a vibrant young entrepreneurial spirit. At the Hannover Messe, Berlin showcased itself as a huge creativity lab in an interactive exhibition that invited visitors to touch, feel and marvel at the city’s unique and successful approach to business. botspot Meets ottobock Thanks to “botscan,” life-size digital scans of individuals are a reality. The world’s first 3D full-body scanner from the Berlin startup botspot can capture movement with needle-sharp precision. It’s perfect for customizing the high-tech prostheses made by ottobock to fit professional athletes in no time flat. Panono Meets Berlin Energy Agency / Vattenfall / BTB The Panono Camera – a made-in-Berlin innovation – has revolutionized conventional photography. The startup’s ball camera captures 360° panorama shots with a resolution of over 100 megapixels. With 36 lenses, the camera also captures every angle within the area photographed. Three Berlin companies are presented using this 360° technology: Berliner Energieagentur’s solar power system on the roof of Berlin’s city hall, Vattenfall’s thermal control center and a day in the life of an employee at the Blockheizkraftwerks- Träger und Betreibergeselllschaft (BTB) Berlin. BigRep Meets BMW Group The Berlin-based startup BigRep joined with the BMW Motorcycle Plant to launch an innovative experiment in which it printed the BMW S 1000 RR live on the world’s largest serial 3D printer. It was an exciting event for prototype construction at the Berlin BMW Plant, where more than 130,000 premium motorcycles roll off the assembly line each year. pi4_robotics Meets Laserline Photos: Deichblick / Björn Upadek, LASERLINE / Julia Baehr VFXbox Meets Bayer/ B. Braun Melsungen / Raumfeld by Teufel VFXbox used augmented reality to present three Berlin companies in the Pop-up-Lab, thus giving them the chance to showcase their work in a highly innovative setting. Participants included Bayer, B. Braun Melsungen and Raumfeld by Teufel. VFXbox is an advertising agency, think tank, and film & TV studio all in one. The Berlin-based startup tests new technologies and lines of communication in the capital. The workerbot from pi4_robotics carefully grips the Laserline print products. The humanoid factory workers at this future-oriented Berlin company have a nice smile and “seeing hands.” The highly modern machinery at Laserline make it an online pioneer in the printing industry. BärDrones Meets Osram BärDrones develops industrial drones adapted to specific needs that can be used both indoors and outdoors. Osram’s advanced and high-performing light sources are effective in otherwise challenging areas of application and can therefore be used for a broad variety of drones. BERLIN TO GO 29

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