vor 5 Jahren

Berlin to go, english edition, 01/2017

  • Text
  • Berlin
  • Digital
  • Startup
  • Startups
  • Digitization
  • Mobility
  • Innovation
  • Innovative


DISCUSSION DIGITAL LAB BERLIN Text: Christin Berges Mobility While K.I.T.T. will have to remain a fictitious TV star for the moment, driverless cars are no longer a thing of the future. In fact, the preliminary stages have become a reality: modern cars are now connected to the internet at all times and can navigate easily into tight parking spaces. Digitization has also already reached those people who get around happily without a car. If you live in the big city and don’t have your own car, all you have to do is use your smartphone to get from A to B quickly and easily with the help of public transport or car-sharing offers. A number of startups – but also global corporations – are currently developing the mobility of the future in Berlin. The most prominent example is the VW Group, which is designing its global digital strategy from its Digi:Lab in Berlin. Finance There used to be no alternative to paying a visit to the bank manager; today, however, all you have to do is pull out your smartphone. Plus, that annoying search for change is over, at least if you look at the ideas being generated by young FinTech entrepreneurs in Berlin. Indeed, it’s in Berlin – not in the traditional banking district of Frankfurt – that banknotes are being transformed into bits and bytes. Berlin is the FinTech capital of Germany; according to the Investitionsbank Berlin, roughly 70 FinTechs are at home here, roughly half of all of the FinTechs in Germany. 69,000 people work in Berlin’s digital economy = Hamburg + Stuttgart up to 2030 +270,000 jobs in Berlin’s digital economy 8

Services, products and processes are successfully digitized at the Digital Lab Berlin. The lab combines the talent and expertise of interesting partners drawn from the startup and science communities to attract renowned companies to Berlin, where they can put their digi tization plans into practice. Water Berlin is a water town: 180 kilometers of navigable waterways traverse the city, 600 bridges span over rivers and canals, and almost 7% of Berlin’s entire area consists of water. Even in terms of economics, the wet stuff is an important factor: over 8,000 people work at more than 250 companies in the water management industry. The digitization of the industry under the name “Water 4.0” is here to stay: it entails the intelligent networking of water systems and users aimed at resource-friendly and environmentally friendly consumption. +70% 1st place: since 2007 IT sector Berlin Trade Shopping in the digital universe has long since become an everyday habit: whether it’s the latest smartphone, a flight to Rome or a new washing machine, the online selection knows no borders and is always only a mouse click away. According to the German Trade Association (Handelsverband Deutschland), online trade in 2016 generated sales of €44 billion. Less surprising: the most successful online retailer in Germany is Amazon. In May 2016, Berlin was the first German city to receive the new quick delivery service Amazon Prime Now; within one hour after placing your order, the item is delivered to your door. Europe’s largest online fashion retailer Zalando now employs over 6,000 employees in the capital. In the 4th quarter of 2016, thanks mostly to diligent Christmas shoppers, the company generated over €1 billion in turnover for the first time. The wholesale sector is also getting digitized in Berlin – for example with the help of the METRO Group’s own startup program. +48% 2nd place: since 2007 IT sector Cologne 9

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