vor 5 Jahren

Berlin to go, english edition, 01/2017

  • Text
  • Berlin
  • Digital
  • Startup
  • Startups
  • Digitization
  • Mobility
  • Innovation
  • Innovative


DISCUSSION Text: Simone Fendler DAX 30 IDEAS WORKSHOP Several DAX 30 companies operate Berlinbased innovation centers or are partnered with development labs. The resulting creativity exerts a magnetic pull and provides tremendous potential for new discoveries. 18

BAYER FOSTERS BIOTECH STARTUPS AT THE “COLABORATOR” Chemistry is usually not the most popular subject at school; but without chemistry we wouldn’t have any detergents, electronic devices or modern medicines. At its R&D complex in Berlin, Bayer offers creative minds in the field of Life Sciences an innovative home; at the CoLaborator, young companies work on their fresh ideas in an ideal environment and test their ideas for marketability. Laboratories, offices and, of course, key infrastructure are available here, including a conference room in a truly inspiring yet independent environment. CONTINENTAL PARTNERS WITH THE CISCO INNOVATION CENTER The internet of things – it’s a concept many of us find hard to understand. In order to foster and accelerate development in Germany, Cisco set up an open platform for partners, startups and companies in Berlin. At open-Berlin, the Cisco site on the Euref Campus, several dozen startups work together with partners who focus on production, logistics and transport. This focus is explained by the proximity to auto-parts supplier Continental, one of its largest partners. The innovation center is an open platform for initiators, but also for universitybased researchers. DAIMLER – FROM CARMAKER TO DIGITAL MOBILITY SERVICE PROVIDER Daimler is breaking new ground. The venerable automaker is cooperating with the Berlin startup scene at a co-working space in Kreuzberg called Betahaus, where a team is working on solutions for transport networks and the movement of goods. The focus is on the digitization of the business field of Mercedes-Benz vans, in particular. While the team is indeed led by Daimler employees, it works independently of corporate structures. This ‘lean startup method’ allows independent teams to develop new business models and prototypes without any detours through different hierarchies. The ideas produced in this manner open up the company to new approaches and solutions. DEUTSCHE BANK – A BERLIN STAPLE RETAINS ITS VITALITY Deutsche Bank is a true Berlin baby. Since being founded in 1870, the financial company has always been able to adapt to modern conditions. Today, Deutsche Bank has grown up to become a service provider active in all spheres of finance. Startups play an important role as a source of inspiration for new lines of business and business relationships, which is why Deutsche Bank cooperates with Factory Berlin to network medium-sized companies with the startup scene. Deutsche Bank advises entrepreneurs, helps acquire funding and offers contacts to their own network. THE E.ON STARTUP ACCELERATOR: AGILE! Launched initially as an employee program, E.On’s :agile fosters young business ideas and projects. Entrepreneurs, inventors, startups and, of course, E.ON employees themselves can develop their ideas and gain relevant feedback. The accelerator provides coaching, funding, work stations and advice on marketing and sales. :agile seeks to generate innovations from the energy sector. The :agile site in Berlin is located on the Euref Campus, where they enjoy the excellent company of several enterprises active in the fields of energy, sustainability and mobility. LUFTHANSA TAKES FLIGHT ON DIGITAL IDEAS FROM THE INNOVATION HUB At the Lufthansa Innovation Hub, startups can transform their digital ideas relating to the travel industry into tangible products. A team possessing the expert knowledge of the Lufthansa Group advises founders on their approaches and projects. 100 million potential passengers and an exemplary collection of data are available. E-Commerce and consumer apps are developed at the Innovation Hub, which was founded in 2014 at Hackescher Markt. The lab also generates ideas for new processes at the “mother ship” so that old structures can be updated and booking processes optimized. 19

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