vor 5 Jahren

Berlin to go, english edition, 01/2016

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POINT OF VIEW questions

POINT OF VIEW questions for... District Mayor Dr. Franziska Giffey Did you know that … Dr. Giffey, what distinguishes Neukölln from Berlin’s other districts? Which prejudice against Neukölln would you most like to dispel? … Klinikum Neukölln is Germany’s number one birthing center? For many years, Neukölln, with its 326,000 residents, has been affected by immigration more than almost any other district. Developments taking place now in many German cities as well as in other districts of Berlin have been underway in Neukölln for quite some time. Our policy of openly addressing integration problems, educational disadvantages and parallel societies, and our open approach to developing innovative solutions for this intercultural metropolis, especially in terms of education, is certainly a reason for the increased media attention Neukölln is attracting. In many respects, Neukölln is a blueprint for questions of integration policy. District Consultant for Neukölln Karla Cebulla Project Manager Berlin Partner for Business and Technology Fasanenstrasse 85 | 10623 Berlin c/o Bezirksamt Neukölln von Berlin Wirtschaftsförderung Karl-Marx-Str. 83 | 12040 Berlin Tel 030 90239-3438 That Neukölln is Germany’s most problematic district. Sure, Neukölln has some significant social problems, but the many cultures living together here provide our district with enormous potential. We have feasible concepts of how to address the challenges. Neukölln has become the hip district in Berlin, a hot spot for the creative and cultural scenes. Large firms in our four large industrial areas produce goods for the global market while offering good jobs and training opportunities. Where in Neukölln do you like to go after work? As district mayor, I’m virtually always on duty. But when I’m on my way somewhere in Neukölln and I start up a conversation with people, I get to learn more about local problems. But if you’re asking me where I like to go when I’m not at the town hall, I have the following tips for you: Britzer Garden, Körnerpark, Comenius Garden, Richardplatz, Gutshof Britz, Hufeisensiedlung, the old town centers of Rudow and Buckow and and and… Thanks for the conversation. Interview by Gabriele Schulte-Kemper … Stadtbad Neukölln is modeled after antique thermal baths and offers relaxation among columns, covered walkways and mosaics? … the “Mother of the Nation” actress Inge Meysel (1910–2004), was born on 30 May 1910 in Neukölln? … the security pigments for bank notes, security documents, stock certificates and postage stamps are produced in Neukölln by Gleitsmann Security Inks GmbH? … two companies from Neukölln, Moll Marzipan and Georg Lemke, produce one-third of the world’s marzipan? … the entire global production of Jacobs Coffee Pads is produced in Neukölln? Photos: Portrait Dr. F. Giffey: Bezirksamt Neukölln, Portrait Karla Cebulla: Berlin Partner – fotostudio-charlottenburg; Berliner Bäder –Stadtbad Neukölln; 32 BERLIN TO GO

BERLIN GOES BRAIN CITY PROMOTES BERLIN AS A SCIENCE LOCATION A Berlin Partner campaign showcases the diversity and quality of Berlin as a research location Photo Portrait A. Joras: Fotostudio-Charlottenburg; Photo at the top : Berlin Partner - Philipp Jester Mathematical operations are Prof. Günther Ziegler’s passion. As a professor of discrete geometry at the Free University of Berlin, it’s not every day that posing in front of a camera is part of his job. But for a new campaign by Berlin Partner, he’s happy to do just that. He can currently be seen on posters, advertisements and social networks as living testimony to Berlin as a location for science. With its new Brain City campaign, Berlin Partner is highlighting the unique nature of Berlin’s scientific landscape. The capital has an expert in nearly every discipline – from basic research to applied research. The research atmosphere is one of openness; universities and research institutes cooperate in many areas, and partnerships between established industry and the startup scene are a matter of course. This strong message will be conveyed not only through the advertising campaign – Berlin Partner is also working together with ambassadors of Berlin’s universities and scientific institutions who, as part of their professional lives, would like to pitch for the capital city area as a region for science. With speeches at conferences or as a guest professor abroad, the opportunities are growing. Berlin Partner is assisting the campaign ambassadors with a toolkit and other means of support. Are you an internationally active scientist from Berlin interested in promoting Berlin as a science region? If so, please contact Maria Habigsberg at “Berlin is one of the largest and most diverse science regions in Europe, making it an ideal environment for research and development. Businesses creating innovations and seeking to develop new products benefit from Berlin’s countless opportunities for cooperation with scientists and researchers. This is what makes the science landscape of a city a major location factor. Berlin’s vast spectrum of research themes makes it particularly attractive. Our Brain City campaign demonstrates this location advantage and positions Berlin as an ideal interface between industry and science.” Andrea Joras, CEO Berlin Partner for Business and Technology BERLIN TO GO 33

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