vor 5 Jahren

Berlin to go, english edition, 01/2016

  • Text
  • Business
  • Berlin
  • Digital
  • Startup
  • Startups
  • Innovative
  • Industrial
  • Innovation
  • Global


DISCUSSION BERLIN IN NATIONAL AND INTERNATIONAL FOCUS Whether for their headquarters, innovation center or production site – more and more companies are choosing Berlin as a business and technology location Dental Wings Dental Wings is a prime example of Berlin’s strength as an interface between classic industry and the digital economy. In 2015, the Canadian dentistry technology company opened a branch in Berlin. Dental Wings is a leading provider of digital solutions for the dental industry, including dental scanning applications, implant planning, guided surgery and dental prosthetic design. The company currently conducts software development and product repair at its Berlin location. Techstars and WeWork Techstars, one of the leading startup accelerators in the USA, chose Berlin as its second location in Europe and takes on ten startups for each three-month program it offers. Each startup receives 0,000 of financing as well as mentoring. The program began in summer 2015. It was Berlin’s dynamic startup landscape that convinced Techstars to select Berlin as an additional company location. WeWork, the American coworking office-space provider, soon followed in 2016. The company, valued at around billion, is set to open three Berlin locations with work spaces for startups. Cisco Systems In 2014, Cisco opened the Cisco Center of Innovation Berlin; openBerlin is one of six such innovation centers around the world and promotes solutions for the “Internet of Everything.” At its Berlin location, Cisco develops open, high-tech innovation platforms for the industry areas of transport, mechanical engineering and “City of the future.” The Berlin location is assuming global responsibility for the development of these solutions within Cisco Corporation. Customers, startups, researchers, entrepreneurs and technology experts now have the opportunity to develop new ideas and technologies together in Berlin. Chart: Freepik 18 BERLIN TO GO

DISCUSSION is one of the world’s leading hotel reservation portals and is a member of the Priceline Group. The company is headquartered in Amsterdam and is represented globally by 150 offices in 59 countries, including 12 customer service centers in Asia, Europe and the USA. Every day, more than 700,000 overnight stays are booked through the portal, whose global customers include both businesspeople and private individuals.’s new service center at Potsdamer Platz provides around 450 jobs. BeanAir BeanAir is a manufacturer of sensor technologies for the aerospace industry and for the structural monitoring of buildings. In 2015, BeanAir moved its entire headquarters, together with its production facilities, from France to Berlin. The company is investing around €2 million to set up their headquarters and will create 30 new jobs. The deciding factors for BeanAir’s move were Berlin’s skilled personnel in the field of electrotechnology and its location as a base for expanding the company’s international operations. Sanofi Pasteur MSD From Leimen to the heart of the healthcare industry – in 2014, Sanofi Pasteur MSD relocated its headquarters for Germany and Austria to Berlin. Sanofi Pasteur is the only company in Europe to focus exclusively on vaccines and has created around 180 jobs in the city. Berlin’s top-notch scientific and research institutions, along with its inspiring atmosphere, convinced Sanofi Pasteur of the city’s advantages as an innovative location for the healthcare industry. Interbran Systems AG In 2015, Karlsruhe-based Interbran Systems AG opened a distribution and production location in Berlin-Adlershof. Interbran develops and manufactures high-efficiency compound system solutions for thermal insulation. The company is creating 40 new jobs in Berlin. The city’s strong energy technology cluster and countless scientific institutions focusing on energy were deciding factors in Interbran’s decision to expand to the capital. Gumi, Nexon, Gree, Smilegate and Gamevil The digital heart of Europe beats in Berlin, the home of a booming video game industry. In 2015, five game developers from Japan and South Korea – Gumi, Nexon, Gree, Smilegate and Gamevil – moved to Berlin, creating around 300 new jobs for the city. Two European headquarters were established as part of the move. The companies were ultimately persuaded by Berlin’s wealth of skilled personnel in the field of software development. Uniqlo Uniqlo is owned by Fast Retailing, a Japanese consortium of clothing retailers listed on the Tokyo stock exchange. Its most important subsidiary is the Uniqlo chain of stores, Japan’s largest clothing retailer. It has more than 1,200 shops worldwide, of which over 750 are in Japan and 15 are in Europe. In 2014, Uniqlo opened a 2,700 m 2 store in Berlin – its largest in Europe – and created around 200 jobs. Uniqlo was won over by Berlin’s status as a trendsetting capital of fashion. BERLIN TO GO 19

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