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Berlin to go, english edition 2/2015

  • Text
  • Berlin
  • Healthcare
  • Innovative
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  • Pharmaceutical
  • Germany

NEWS TO GO FIGURES,

NEWS TO GO FIGURES, TRENDS, PROJECTS Berlin is witnessing constant growth in the fields of tourism, housing construction and employment – the capital city is revealing itself as the city of opportunities The best of both worlds Following on from the “Berlindustrie rocks” campaign, be Berlin is now planning a new industry campaign dedicated to the best of both worlds. The plan is that each start-up will “feature” an industrial company, for example, the 360 throwable camera from the start-up Panono will photograph an industrial facility, or the 3D printer start-up 3Yourmind will produce industrial products made in Berlin through 3D printing. Berlin Partner will further promote the targeted networking of both worlds with matching events: In 2015 numerous events have already taken place, in order to bring start-ups and established business and science together. In the second half of the year, i. e. at “Rocket Ventures meets Adlershof”, digital start-ups from the Rocket family will meet with technology start-ups from Adlershof – a fascinating combination of two worlds. The 3D city model as a building kit In springtime, Berlin Partner, together with the technology foundation Technologiestiftung Berlin, called upon interested parties to experiment with the open data of the 3D city model under the title “Berlin3D – Hacking Berlin’s City Model”. On the 16th July, seven teams (3yourminD, Flatmatch, Brainbox, GFZ Potsdam, 3D Content Logistics, CultiMap and Schlarmann Visuals) pres ented their project concepts at Microsoft Berlin, in the grand final of #Berlin3D. Whether the 3D printing was used to generate an arbitrary building in the capital city, virtual city tours with the aid of 3D headsets, virtual apartment viewings in 3D, or a prototype for the visualisation of greenhouse gas emissions – the solutions show just how diverse the application data is and how significant open data is as an innovation driver for new business ideas. Next stop: Berlin With the new issue of “BusStop Berlin”, visitBerlin is offering a user-friendly city map for coach drivers and tour operators. The fold-out map, with coach parks, bridge heights and the most important cultural facilities, enables quick and uncomplicated orientation in coach-friendly Berlin, and was released in good time for the leading exhibitions attended by coach tourists in the summer. “Growing coach tourism is contributing to the success of Berlin as a travel destination. Every year around one million visitors from across Germany travel to Berlin by coach. The coach is a particularly popular form of transport when travelling to major exhibitions and trade fairs, and also for day trips”, explains Burkhard Kieker, Managing Director of visitBerlin. As such, Berlin‘s central bus station is expecting around 200,000 coach check-ins this year, meaning that numbers will have increased three-fold in three years. photos: Berlin Partner/Gastmann; Andreas F. – Fotolia.com 6 BERLIN TO GO

NEWS TO GO Stable upswing – positive atmosphere photo: iStock/Martin Dimitrov Berlin‘s medium-sized companies are continuing to demonstrate a positive attitude to the economic situa tion. Above all in the service sector and construction industry, the mood has once again improved significantly. And the turnover figures for small and medium-sized businesses in Berlin have also risen further. The majority of those questioned (54.7 %) witnessed sales increases in the past year. Just 14.0 % of companies recorded losses. This proportion stood at 18.1 % in the previous year. Cheap mortgages, the trend towards ownership and a growing demand for housing in the capital city is ensuring that the construction industry in particular is enjoying higher sales. Best enterprise founder concepts recognised The Berlin-Brandenburg Business Plan Competition (BPW) is Germany‘s largest regional business foundation initiative. To date, the BPW has supported the establishment of almost 1,800 companies with more than 10,000 employment posts. Once again this year, the best business ideas in the category BPW Plan, BPW Canvas, Special Prize for Sustainability and the BPW “Think Tank” University Prize were awarded over EUR 50,000 of prize money. The BPW is organised by the Investitionsbank Berlin (IBB), the Investitionsbank des Landes Brandenburg (ILB) and the business federation Unternehmens verbände Berlin-Brandenburg (UVB). The competition‘s sponsors are the universities in Berlin and Brandenburg. New record results in Berlin tourism During the first half year, tourist accommodation in Berlin welcomed a total of 5.8 million guests, of which 2.2 million arrived from abroad. This was an increase on the numbers in the previous year of 4.9 % and 9.0 % respectively, according to the Berlin-Brandenburg office for statistics. The number of overnight stays of all visitors to Berlin rose in the first six months to 13.8 million (+4.8 %): During this period a large proportion of tourists once again arrived from Great Britain, the USA and Italy. They accounted for 26 % of all foreign visitors. During the first half year, German visitors spent 2.1 days in the city on average, whilst foreign guests stayed significantly longer (2.7 days). The utilisation of all available beds stood at 56.2 % during the first half of the year. BERLIN TO GO 7

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