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Berlin to go, english edition 1/2015

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  • City
  • Cisco
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  • Berlin

POINT OF VIEW DEEP IN

POINT OF VIEW DEEP IN THE WEST Charlottenburg-Wilmersdorf is the western center of Berlin, home to the Ku’Damm, the trade fair grounds, the Olympic stadium and more Charlottenburg-Wilmersdorf boasts its charme, its expertise and the fact that it is home to more companies than any other place in Berlin. With the legendary Ku’Damm, the Memorial Church, the Zoo and the brand-new Bikini Berlin, a different kind of shopping mall, Charlottenburg-Wilmersdorf is a magnet for both tourists and Berlin residents. In addition, the prestigious district has two universities and a variety of academic institutions as well as both high-tech and more traditional companies. And with its multi-functional CityCube Berlin complex, built in 2014, the borough serves as hosts to around 100 trade fairs and 500 congresses every year. FACTS: Population: 323,359 Surface Area: 6,472 hectares Companies: 26,441 Preserving Berlin’s heritage In Berlin, the preservation of historic monuments lies in the hands of the Bildgießerei Noack Hermann GmbH & Co KG. Whether it’s the Victory Column or Schadow’s Quadriga atop the Brandenburg Gate, when it comes to preserving and restoring venerable monuments, Noack GmbH & Co. KG is always in demand. This mid-sized owner-managed company, originally founded as a family business in 1897, can look back on a long and proud tradition. Today, Hermann Noack jun. is running the company in the fourth generation at the Berlin location. The company’s services include the production of monuments, sculptures and decorative artistic objects. Berlin Partner has provided the company with support during its recent expansion in Charlottenburg and was directly involved in assisting with the purchase of land as well as with promotion and financing. Hidden champion Light and color measuring instruments, goniophotometers and other photometric equipment are shipped from Charlottenburg-Wilmersdorf to countries around the world. LMT Lichtmesstechnik GmbH was founded here in 1974 with the goal of developing, manufacturing, delivering, and maintaining the world’s most precise measurement instrumentation. Customers include photonics engineers, the bulb and lighting industry, automobile manufacturers, as well as private and state testing laboratories. 32 BERLIN TO GO

POINT OF VIEW GRUNEWALD WESTEND CHARLOTTENBURG- NORD CHARLOTTEN- BURG HALEN- SEE SCHMARGEN- DORF WILMERS- DORF Location Advantages at a Glance: • Very good infrastructure with extensive public transport network • Prestigious business and commercial locations • Skilled workforce potential • Unique cultural and academic programs • Campus Charlottenburg: two universities and numerous research institutes • Multifaceted business landscape • Attractive residential environment • Numerous green areas, nature and landscape conservation areas, including in Grunewald Tradition meets modernity Startups meet tradition. Charlottenburg-Wilmersdorf is a place where long-established traditional and family businesses rub shoulders with young entrepreneurs. The area around Campus Charlottenburg is teeming with a variety of young, successful startups that are expanding from here out into the world. These are complemented by more traditional, established companies such as the Königliche Porzellan-Manufaktur KPM, Berlin’s oldest still-operating handicraft enterprise. Be fair Charlottenburg-Wilmersdorf has been a Fair Trade Town since 2011. The goal of the campaign is to take a concrete stance for a fairer world and promote the increased and ongoing use of fair trade products. 17 countries now participate in the campaign, and there are roughly 550 Fair Trade Towns. Good to know TU Berlin is one of the largest technical universities in Germany. About 35,000 students are currently studying at the TU Berlin and Berlin University of the Arts (UdK), one of the largest and most diverse fine arts universities in the world. With a total of 9,000 employees in research, teaching and administration, the two universities are also among the largest employers in Charlottenburg-Wilmersdorf. photos: Berlin Partner; Inga Nielsen/fotolia.de; City Cube Berlin; Berlin Partner/ Schlovien; Quintana Popper; Berlin Partner/ FritschFoto; Berln Partner/Schlovien BERLIN TO GO 33

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