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Berlin to go, english edition, 04/2019

  • Text
  • Future
  • Startup
  • Futurium
  • Berlin

PERSPECTIVES Modern

PERSPECTIVES Modern working environment – the new Axel Springer building will be more than just an office. “It’s all about creating a symbolic home, but above all about cultural transformation through radically modern work spaces.” In order to fill this multifaceted panorama with color bit by bit, Axel Springer is drawing on a three-part concept of “people,” “space” and “technology.” How can work be rendered sustainable, appreciative and meaningful? Not only for employees themselves, but also for the team, the company and society? And how can a company’s corporate culture contribute to these values by being both an anchor and a guide? How can space be understood as a tool that enables more creativity, innovation and productivity? And what role does technology play in all of this? The new high-rise is designed to provide answers to these questions. And the building itself will be able to tell many stories, seeing as it stands on the 10,000 m2 “Lindenpark” complex in the heart of the traditional newspaper district along the former Berlin Wall. In fact, the line of the former Iron Curtain runs right through the building. The interior of the structure will feature connecting terraces, glass facades and a 45-meter atrium that opens out to the existing publishing house and the city. The original planning competition attracted submissions from 18 architectural offices, and in the spring of 2014, a jury selected the design by Rem Koolhaas at the “Office for Metropolitan Architecture” (OMA). Today, Koolhaas notes: “With this new building, we hope to find a solution to a key dilemma of modern office life, whereby working at a computer requires a mostly quiet and secluded atmosphere. We want to show how to create a working environment that fosters concentration as well as lively collaboration.” The company plans to house its integrated newsroom, the team from Die Welt and the price comparison portal idealo in the new building. In total, roughly 5,500 employees will work in the two existing high-rises, the “Passage” and the Koolhaas building. Rem Koolhaas, Regula Lüscher, Mathias Döpfner, Friede Springer and Michael Müller at the topping-out ceremony. Facts and figures – Official launch of construction on 6 October 2016. – Total rental space is roughly 52,200 square meters. – The new Axel Springer has a total of 13 floors (11 above ground, 2 underground). – The building is scheduled for completion in December 2019. – The first Axel Springer employees will move into the building in the spring of 2020. – The new Axel Springer building was sold in July 2017 to Norges Bank Real Estate Management and will be leased out long-term. 20

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