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Berlin to go, english edition, 04/2019

  • Text
  • Future
  • Startup
  • Futurium
  • Berlin

PERSPECTIVES A SYMBOL

PERSPECTIVES A SYMBOL AND A STATEMENT The new Axel Springer building in Berlin will act as a visual symbol of the longstanding publisher’s forward-looking transformation Text: Gabriele Schulte-Kemper What are our working environments going to look like in the future? Just as typewriters, faxes and telephones transformed everyday work only a few decades ago, our current way of working is being transformed at the moment by digitalization, globalization and changes in social values. The challenge we now face is to rethink the concept of work – today and for tomorrow. The media and tech company Axel Springer has taken on this challenge and is devoting an entire building that is designed to embody its new concept. In his welcome address to guests attending the topping-out ceremony for the new building, Axel Springer CEO Mathias Döpfner posed the following question: “Do we even still need a building with offices in today’s digital world?” He was quick to provide an answer: “Indeed, we do, because virtual encounters cannot replace human interaction and because personal communication is essential for the unfolding of creativity.” This is not the first time Axel Springer has taken on such a challenge. It was one of the first German media houses to welcome the digital era, Fotos: © Charles Yunck, © Dominik Tryba 18

and its groundbreaking transition from an analogue-based to a digital business model created the economically sound foundation that carries the company to this day. Axel Springer’s new concept will soon find expression in the immediate vicinity of its existing high-rise building and adjacent Axel Springer Passage in Berlin. When the new building is finished, its bright façade will be characterized by tinted glass surfaces and 3D optical elements. Scheduled for completion by the end of the year, the plan is to have staff move in starting in the spring of 2020. The new building’s unusual architecture will represent the future of work in a digital publishing house. Modern work spaces will serve to foster cooperation, team work and exchange among employees. “With the help of our new building, we’re eager to bring the Axel Springer family even closer together in Berlin, while at the same time shaping the future of work in the digital world through cutting-edge architecture,” explained Döpfner. Almost done – final work is being completed on the interior of the building. The first employees are set to take up their new offices in the spring of 2020. Berlin hat beste Perspektiven. Bei der Aussicht kein Wunder. Willkommen im Berlin Capital Club – Germany’s Leading Business Club. Seien Sie dabei, wo sich Unternehmer und Entscheidungsträger vernetzen. Entspannen Sie in exklusivem Rahmen. Und genießen Sie den Ausblick über die Dächer des Gendarmenmarkts: Im Berlin Capital Club, dem ersten privaten Businessclub der Hauptstadt, öffnen sich beste Perspektiven – und das weltweit. Denn durch Ihre Mitgliedschaft genießen Sie alle Privilegien und Annehmlichkeiten des International Associate Clubs Netzwerkes, dem weltweit fast 250 Clubs angehören. www.berlincapitalclub.de I www.iacworldwide.com I www.cca-intl.com

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