Berlin to go, english edition, 02/2016

THINK GREEN

THINK GREEN Foto: Swetlana Wall/shutterstock.com LASERLINE Druckzentrum · Scheringstrasse 1 · 13355 Berlin · Tel +49 30 46 70 96 - 0 · www.laser-line.de

EDITORIAL “ Berlin Goes International – Products, Technologies and Innovative Ideas Made in Berlin Make it Big in the World” EDITORIAL Dear Reader, Illustration Cover: Red monkey / shutterstock.com; Fotos Cover: TUI, BMW, Deichblick / Björn Upadek, TPH; Portrait A. Joras: Fotostudio-Charlottenburg Berlin is not only Germany’s most cosmopolitan city; it also has an international presence that reaches across the globe. Many products made in Berlin are already top sellers in the global market, while innovative solutions generated from Berlin can now be found on all continents (p.8). Berlin’s startup scene, in particular, continues to be the subject of significant international attention. For this reason, Berlin Partner recently launched Start Alliance Berlin, a startup exchange program designed to foster business activities that take companies beyond German and European borders. The program sends young entrepreneurs on exciting journeys of discovery to partner cities in Tel Aviv, New York, Shanghai, Los Angeles and Paris. These creative minds are thus given the opportunity to test their skills on an international stage and make valuable contacts in the startup ecosystems in the partner city (p.24). In order to drive forward innovations from Berlin, we work together with European and worldwide partners to provide companies with EU and internationalization services that assist in the search for ideal global business collaborations. We also assist companies interested in discovering international markets by supporting their involvement in tradeshows and business delegations (p.20). We are currently expanding our internationalization services even further so that we can tailor them to fit the individual needs of Berlin-based companies. We also showcase the diversity of Germany’s capital city on the international stage by means of the “Pop-up-Lab Berlin,” which allows us to foster fresh ideas with formats such as “Startup Meets Grownup.” This creative lab is complemented by a program highlighting Berlin’s unique cultural scene and lifestyle. The Pop-up-Lab is now preparing to take this eclectic mixture on an international tour, stopping first in southern Germany, followed by stops in New York and Tel Aviv this fall (p.28). The Berlin economy is booming, and internationalization efforts help fuel this growth even further. As Berlin’s economic development agency and capital city marketer, we are always eager and delighted to have a hand in the city’s further success! We hope you enjoy reading this issue of Berlin to go, which explores a selection of the many international success stories “Made in Berlin”! Sincerely, Andrea Joras BERLIN TO GO 3