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Berlin to go, english edition, 02/2016

  • Text
  • Business
  • Berlin
  • Startup
  • Innovation
  • Industrial
  • Innovative
  • Cooperation

DISCUSSION Advertising

DISCUSSION Advertising in the Round Long before online event notices and ad flyers, people in Berlin would put up innumerable announcements for theater and circus shows all over the city. At the time, this inflation of posters was an annoyance to all, and especially to a man named Ernst Litfaß. In 1854, he was granted the concession to “set up a number of advertising pillars at street level.” Originally, he set up 100 such columns; today, there are roughly 67,000 “Litfaßsäule” – literally “Litfaß columns” – throughout Germany. In other words, Mr. Litfaß can claim to have the most monuments bearing his name. There are countless similar advertising columns worldwide today, and many are used for additional purposes. For example, they provide internet access, protection from the wind and weather, or function as public toilettes. Berlin Expertise Travels to All Corners of the Globe It’s not just Berlin products, but also Berlin know-how that can be found all over the world. Berlin has four universities alongside several other university-level institutions, many of which have partnerships and lively exchanges with institutes around the world. For example, Technische Universität Berlin (TU) has had a satellite campus in El Gouna/Egypt since 2012. Three Masters programs for 90 students are offered there: energy engineering, water engineering and urban development. In October 2016, two further study programs for 60 students will get underway. This will mark a yet another progressive transfer of knowledge in both directions. Inquisitive young people profit from the comprehensive knowledge of their instructors and simultaneously provide inspiration and input for R&D and on-site collaboration projects. Free University Berlin (FU) relies on a global network of offices abroad. Scientists, academics and students from local universities are invited to connect via this network and draw on support facilitating the exchange of ideas. There are representative offices from Moscow to Beijing and New York, and they all work in cooperation with strong partners, major R&D institutes and universities. Students have the opportunity to take part in a stipend or exchange program that allows them to study abroad or enroll in courses as a guest student. The contacts that emerge as a result of these exchanges foster global cooperation in science and academia. A Prehistoric Smartphone Where would we all be today without the Z3! The Z3? In 1941, a graduate of the Technical University Berlin-Charlottenburg made use of his special talent and built a central processing unit out of telephone relays in his Berlin engineering office – he called it the Z3. Today, the Z3 is considered to be the world’s first functioning computer. The tech-savvy man who built it was Konrad Ernst Otto Zuse. And it may be rightly claimed that Zuse laid the foundation for today’s PC technology. The Z3 was light-years away from a smartphone. It weighed 1,000 kilograms (over 2,000 pounds), was as big as a wall unit and was able to execute only basic arithmetic operations and save a maximum of 64 words. The results of the calculations were then seen on punched tape. Brilliant Prospects for Shoes No one likes to shine shoes. But properly cleaned and shiny shoes make a much better impression. The company Collonil was a leader in the development of leather oil and the first tubes featuring sponge applicators. 1909 marked the beginning of the ascent of this company founded in Berlin-Kreuzberg. Today, the brand is represented in 93 countries on all continents and exports make up 70% of its sales. Berlin continues to be the headquarters of this leader in innovation and technology in the field of highend leather and shoe care. More products “Made in Berlin” at www.talent-berlin.de/en Photos: CarolineSturm - Fotolia.com, Privat Archiv Horst Zuse, Collonil; Text: sf 18 BERLIN TO GO

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