BERLIN GOES BERLIN IN DIALOGUE WITH THE WORLD 30 Berlin has 17 city partnerships throughout the world. In fact, in 2017, Berlin will celebrate the 25th, 30th and even 50th anniversaries of its partnerships with Brussels, Budapest, Paris and Los Angeles respectively. The “be Berlin” capital city marketing campaign works to foster the festivities and brings Berlin’s many activities under one umbrella.
Berlin is a diverse city. Indeed, it is innovative, unique and cosmopolitan. Almost 30 years after the fall of the Wall, the German capital has come to embody the very notion of a dynamic and internationally connected metropolis. This status is reflected in the 17 city partnerships Berlin maintains worldwide with Beijing, Brussels, Budapest, Buenos Aires, Istanbul, Jakarta, London, Los Angeles, Madrid, Mexico City, Moscow, Paris, Prague, Tashkent, Tokyo, Warsaw and Windhoek. In 2017, Berlin will be celebrating the anniversaries of its partnerships with Brussels (25 years), Budapest (25 years), Paris (30 years) and Los Angeles (50 years). Most of these partnerships were launched after German reunification, each focusing on a particular theme that arose from the interests and challenges shared by Berlin and its respective partner. Depending on the city, this might involve the fields of business, science, culture, youth and school exchange or justice. One of the most important concerns of each city partnerships is that political and social groups from both cities participate in the funded projects and events. And this is an excellent starting point for be Berlin as a dialogue-driven capital city marketing campaign carried out by Berlin Partner since 2009 on behalf of the Berlin Senate. be Berlin involves key Berlin figures by offering them a platform at its international presentations. At the same time, it supports and publicizes a variety of activities and initiatives generated in the capital within the framework of the city partnerships and brings them under Berlin’s brand umbrella. Once again this year, Berlin will take these anniversaries as an opportunity to enter into dialogue with select cities; it will also take advantage of content synergies emerging out of the interfaces in each respective metropolis. For example, on the occasion of the 25th anniversary of the partnership with Brussels, a number of diverse Berlin representatives will be on hand in September of this year; the focus in Brussels will be especially on projects and initiatives that connects the two cities in cultural, social and political terms. The German capital will be presenting itself as a culinary capital as part of the “Eat Brussels!” festival. Berlin will also be traveling to Los Angeles in October. In 2017, that American film and media capital will join us to celebrate the 50th anniversary of city partnership with Berlin. An international film gala will form the highlight of the wide-ranging festivities. Berlin's 17 partner cities Text: Raukia Abrantes Beijing Brussels Budapest Buenos Aires Istanbul Jakarta London Los Angeles Madrid Mexico City Moscow Paris Prague Tashkent Tokyo Warsaw Windhoek 31