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Berlin to go, english edition, 01/2016

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NEWS TO GO

NEWS TO GO Berlin Partner balance sheet: 6,650 jobs for Berlin The Berlin economy continues to grow. This positive development is also reflected in the 2015 balance sheet of Berlin Partner for Business and Technology, which provided support for companies in the form of 289 projects generating a total of 6,650 jobs in Berlin. Roughly €723 million is going to be invested. Europe’s digital heart beats in Berlin: over half of the jobs are emerging in future-oriented sectors, including ICT, media and the creative industries. Heavy industry is also growing in the capital; roughly half of investments are flowing into the industrial sector. Berlin proves that it’s the place to be in particular at the interface of these two sectors. With its many startups and innovative research environments, the German capital provides an ideal landscape for sectors relating to Industry 4.0. More and more national and international companies are moving their development and innovation centers to Berlin. With the help of know-how from the local startup scene, they are working from Berlin to move their companies forward into the digital age. Europe’s most successful city ticket: the WelcomeCard Starting this year, Berlin explorers are invited to enjoy the many new benefits offered by the Berlin WelcomeCard. The popular tourist ticket is now available in variations from two to six days and comprises a public transport pass as well as discounts of between 25% and 50% at over 200 tourist locations. These include a variety of activities ranging from old stalwarts to new discoveries – from the Berlin TV Tower, Madame Tussauds and Spree river tours to visits to the Jungfernheide high-rope climbing park, several restaurants and musicals. Only a few clicks away, the berlin-welcomecard.de website takes Berlin visitors to the right ticket option and displays all the advantages at a glance. photos: iStock/fatihhoca visitBerlin/Dirk Mathesius 8 BERLIN TO GO

NEWS TO GO Tourism figures continue to grow It’s hard to forget the literal high-light of 2014: the “Lichtgrenze” (“Wall of Lights”) celebrated the fall of the Berlin Wall and drew many tourists to Berlin in November 2014. Even though the Lichtgrenze didn’t light up the sky in November 2015, increasing numbers of tourists nevertheless paid a visit to the capital. In fact, according to the latest tourism data issued by the Berlin-Brandenburg Office for Statistics, the number was 4.2% more than in the previous year. In 2015, Berlin welcomed a total of 12.37 million guests and had 30.25 million overnight stays ( +5.4%). With an increase of 9.2%, the year also saw an above-average rise in visitors from abroad. Visitors from all over the world Many tourists from all over the world visited the capital again in 2015: Netherlands 0.85 million guests (+ 2.2%) Italy 0.94 million guests (+ 1.2%) USA 1.1 million guests (+ 17%) Great Britain 1.5 million guests (+ 19.6%) Illustration: Till Scherme Advertisement NO TRAFFIC NO STRESS NO CO 2 WITH Express & Logistics general-overnight.com/berlin +49 30 850085

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