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Berlin to go, english edition, 01/2016

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PROFILE Hosting the

PROFILE Hosting the world An interview with Ekkehard Streletzki, owner of the Estrel Hotel Berlin Mr. Streletzki, you built Berlin’s largest hotel. In fact, the Estrel entered the Guinness Book of World Records as the biggest hotel complex in Germany. What made you choose Berlin? I recognized early on that Berlin was going to be a flourishing city, and I saw the district of Neukölln as an alternative location to the more downtown city areas. Plus, as a traveler myself, I had often been irritated by the volatile pricing policies of Berlin hotels, so I was eager to build a hotel with a fair and stable price-performance ratio. What goals have you set for yourself and your hotel? We’re in the process of gradually expanding our convention services and keen on continuing to offer our national and international clients the best possible conditions for their conferences. In order to achieve that goal, we’re investing nonstop in the product. I am also delighted about the motivated teams working at both of my hotels. My most important goal at the moment is the construction of the Estrel Tower opposite from the Estrel Hotel. At 176 meters, it is set to be an imposing structure and perhaps even the gateway to the city. How do you see the city developing in the next ten years? The city will no doubt become even more international; it’s a trend we see quite clearly when we look at the booking statistics for overnight guests at the Estrel Hotel and Hotel Ellington. The influx of refugees to Germany involves both opportunities and challenges; integration will certainly be a key task to face as a company, especially if we want to get this difficult situation under control as quickly as possible and steer it in a positive direction. Where do you like to go when you’re not working? I enjoy going to the Paris Bar and all the city’s great Italian restaurants. There’s also the Grill Royal, Borchardt and Mr. Hai. Of course, if I want to enjoy great wine with friends, I go to the Weintresor in the Ellington Hotel. Do you have a personal tip for visitors to Berlin? The galleries in Berlin alone are worth making a short trip here. Considering the huge and diverse array of events the city has to offer, I would strongly suggest taking a long look at the event calendar, just so you don’t miss anything between the Berlinale and the T-Rex. Thank you very much. Interview by Gabriele Schulte-Kemper Personal details Ekkehard Streletzki began construction on the Estrel Hotel in 1993 and welcomed his first guests only one year later. Prior to building his own hotel, he studied civil engineering in Koblenz and worked as a structural engineer. In 1967, he founded his own Munich-based structural analysis firm and soon developed it into a successful group of companies. After that, he focused on setting new standards by establishing his own vision of what a hotel should be. In 1999, for the second year in a row, the Estrel had the highest turnover of any hotel in Berlin. In 2000, the Estrel reached the top spot on the list of German hotels and even became the first hotel in German history to exceed 100 million Deutschmark in revenue. Since then, the Estrel Berlin has remained at the top of the list of hotels with the strongest turnovers in Germany. In 2000, Streletzki was named “Hotelier of the Year.” In 2005, he was awarded Germany‘s Federal Cross of Merit in honor of his professional work and social commitment. In 2007, he opened his second hotel, the Ellington Hotel Berlin on Nürnberger Straße. In 2009, he also became the leaseholder and operator of the Restaurant Schloss Britz. Ekkehard Streletzkis’s motto is “You always have to be a bit more creative than others.” Portrait: Marc-Steffen Unger; Manuel Frauendorfer LEGAL NOTICE Berlin to go Business news to take away is a Berlin Partner publication Publisher: Berlin Partners Holding Capital City Marketing Ltd. Fasanenstrasse 85 · 10623 Berlin Managing Directors: Andrea Joras, Dr. Stefan Franzke Managing Editor: Annabell Dörksen (V.i.S.d.P.) E-Mail: annabell.doerksen@berlin-partner.de Tel.: +49 030-46302599 Published by: LASERLINE Verlags- und Mediengesellschaft mbH Scheringstrasse 1 · 13355 Berlin-Mitte Tel.: +49 030-467096770 Managing Director: Tomislav Bucec Editors: Gabriele Schulte-Kemper (gsk), Anke Templiner (at), Immanuel Ayx (ima) Editorial staff: Christin Berges (cb), Ines Hein (ih), Eva Scharmann (es) Translation: Barbara Serfozo Layout and graphics: Hans-Albert Löbermann, Anja Sadowski, Daniel Isbrecht, Till Schermer Ads: Heidrun Berger, Anja Briest E-Mail: anzeigen_BTG@laser-line.de Tel.: 030-467096777 Production: LASERLINE Druckzentrum Berlin GmbH & Co. KG Scheringstrasse 1 · 13355 Berlin-Mitte www.laser-line.de Concept and design: LASERLINE Verlags- und Mediengesellschaft mbH Copies printed: 2,000. Any media data used in this publication are taken from December 2015. 34 BERLIN TO GO

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