SERVICE IDEAL SUPPORT ON THE ROAD TO BERLIN Berlin Partner fosters growth in business and technology while supporting companies and research institutes relocating to Berlin When locating your business at a new site, the factors driving success are the same as for any other service • There needs to be a general market interest: growing companies eager to position themselves globally • An attractive product: Berlin! • Marketing that appeals to customers: be Berlin • A dedicated sales staff, appealing services tailored to clients: the Berlin Partner Service Packages • Sustainable customer care SUCCESS STORIES 60 percent more new companies in 2015 Berlin Partner serves both as a business development agency and a cultivator of new technology. This enables it to provide many of the different resources needed to support companies locating in Berlin. In 2015, the agency contributed to the rising number of successfully completed relocation projects and related new jobs in Berlin, thereby fostering the significant increase in asinvestment volume. As Dr. Kai Uwe Bindseil, Berlin Partner’s business relocation expert, notes: “These multiple success stories are the result of our annually optimized business relocation strategies for each individual cluster and sector. Of course, it’s also due to the increasing attractiveness of Berlin as a place to live and work. In the past several years, more than 50% of our business relocation projects originated from abroad.” In fact, the largest source of new companies was the USA. In 2014, business relocations from China and Japan came in second and third respectively, while in 2015 these spots were taken up by Great Britain and Switzerland. STRATEGY Convincing business location factors Berlin Partner’s business relocation strategy is based first and foremost on intensive marketing: • The Berlin Partner marketing campaign known as be Berlin showcases the city as a highly positive brand with all of its associated attributes. • Building on that, Berlin Partner’s business location and cluster management services then showcase facts and figures as well as tangible experiences that various players have had in Berlin. The agency then specifically targets companies that would enrich Berlin’s leading clusters and sectors: • Berlin Partner visits more than 25 leading tradeshows abroad each year; they also invite companies from all over the world to attend Berlin-related events. One of the new and highly successful formats is the Berlin pop-up store. • When seeking to identify the right companies and contact partners, Berlin Partner receives decisive support from its cluster networks and the overall Berlin Partner network. Relocation Project Successes 44 58 99 2,109 2,662 2,874 83.4 71.3 189.9 2013 2014 2015 DEVELOPMENT OF RELOCATION PROJECTS 2013 2014 2015 NEWLY CREATED JOBS 2013 2014 2015 INVESTMENTS IN € MILLION 22 BERLIN TO GO
SERVICE FUTURE Digitization as an engine of growth After making the decision to relocate to Berlin, companies looking to set up operations here are provided with tailor-made service packages and comprehensive hands-on support: Photo Portrait Dr. Kai Uwe Bindseil: Berlin Partner/Fotostudio-Charlottenburg; Illustration: Till Schermer Berlin Partner expects to see special opportunities in the following areas: • Companies looking to set up initial business locations in Europe and Germany. In this case, Berlin benefits in particular from its status as Germany’s capital as well as from the city’s ongoing attractive cost levels. • Companies looking to set up business locations to handle their digitization activities. In this case, Berlin benefits from innovative startups and the city’s appeal to urban professionals. • Companies looking to set up new R&D activities. No other site in Europe offers such a density of high-quality research institutes. These include universities and other university-level bodies as well as the various institutes belonging to the Max Planck, Helmholtz, Fraunhofer and Leibniz societies. In the field of healthcare, one also finds the Charité and the Berlin Institute of Health (BIH). Real estate locator Recruiting talent Networking Funding / Financing Dr. Kai Uwe Bindseil Technology transfer € Head of Division Life Sciences | Healthcare Industries Cluster Manager, Healthcare Industries Berlin Partner for Business and Technology GmbH Fasanenstr. 85 | 10623 Berlin Tel. +49 30 46302-512 firstname.lastname@example.org Advertisement Successfully advertise in Berlin’s business magazine For media information and more details please contact: LASERLINE Verlags- und Mediengesellschaft mbH Scheringstraße 1 · 13355 Berlin Phone +49 (0)30 / 46 70 96-777 anzeigen_BTG@laser-line.de to go Berlin Berlin Business-News zum Mitnehmen 1/2015 HEALTH CAPITAL SMART CITY to go Business-News zum Mitnehmen 2/2015 Berlin to go 1/2016 Business news to take away WHY BERLIN?